Academy of Chiropractic’s

MD Relationship Program

#7 Marketing, Branding and Entrepreneurship

Quickie Branding Consultation 

From:  William J Owens Jr DC DAAMLP

I have JUST received this from my Primary Care Physician’s office via TEXT! 

FREE!  Nutritional Counseling and/or Diabetes Education at Lancaster Medical.  

No copays or deductibles.  

Call 608-7040 to schedule

This program and the Academy of Chiropractic have continually discussed developing YOUR identity and positioning yourself academically and clinically in a place where NO ONE ELSE is working.  When you brand your clinic to be similar to other entities the public is confused and your practice volume will suffer. So what are the health services that other professionals offer in your community, let’s take a look…

Massage – some are even NON-LICENSED PROFESSIONALS 
Nutritional Counseling – some are even NON-LICENSED PROFESSIONALS 
Weight Loss – some are even NON-LICENSED PROFESSIONALS – everyone is having a house party
Herbal Treatment
Personal Training 
Exercise Therapy 
Based on this latest text from my PCP, now PRIMARY CARE is getting into the game.  When you use these items to “draw patients into your office” so that you can discuss chiropractic, all they do is cloud your message.  You are the ONLY one that specializes in the following…[I am using modern vocabulary here]
The diagnosis and clinical management of mechanical spine pain* 
*mechanical spine pain can be substituted with “vertebral subluxation complex”, “biomechanical spine pain” or “non-specific spine pain”.
I am not hear to tell you what to do INSIDE your office once the patient comes INSIDE however, when it comes to your BRAND and MESSAGE particularly to the medical community it is CRITICAL that you are providing a clear message that offers MDs, Lawyers and Patients NO OTHER CHOICE but to see you…
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